Peachy Den Is London’s (and Dua Lipa’s) New Favourite Affordable Brand

When you stroll down the streets of London on any given day you are sure to return throughout just a few issues, and a classy particular person decked out in Peachy Den is unquestionably going to be one in all them.

Town’s newest cult label, Peachy Den shot onto the style scene in 2019 with its distinctive providing of, for lack of a greater phrase, “cool” clothes and, in contrast to so many different manufacturers which merely observe the developments, Peachy Den units them, and makes them final.

Rigorously curating the collections, the model presents restricted productions runs. Attracting like-minded customers who’re fatigued by the fast-fashion cycle, Peachy Den specialises in designs that really feel inherently its personal and but someway handle to really feel extremely present. Standard items embrace voluminous skirts, off-the-shoulder attire, two-piece units and twists on wardrobe wardrobe fundamentals. Peachy Den has turn out to be such a factor that it is fan base are fiercely loyal—even Dua Lipa counts herself amongst them, having not too long ago worn one of many model’s attire.

Illustration is essential to the model; its small feminine crew wear-test every part Peachy Den designs on a spread of physique sizes and styles. “If we don’t all really feel our best possible [in the piece], we don’t make it,” Peachy Den proclaims on its social media accounts. Some items even have the choice of bespoke tailoring, making certain a next-to-perfect match.